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Search engine optimisation is an interesting topic and I am glad I got to cover it. I had always wondered how it was decided which link were displayed first when searching for something online. I had actually believed it was something that companies paid for as it is usually the big companies that appear first. However I now realise that it depends on searches. With the most searched terms appearing higher up the page. It was interesting to learn that Google is consistently checking pages to keep it up to date at all times.
It was also great to know that businesses can make changes to their pages to help get them to no. 1. Using key words, including titles in bold writing and Google ad words throughout your site means that each time a term is searched i.e. DkIT not only is the homepage identify also all the other pages of your site that include the term.
We also discussed the different techniques used by people to unfairly increase their position. I.e. hidden text, writing in white font so it’s invisible to users but not to Google so when someone searches the term even though they don’t see it Google still brings the user to the page.
I was glad to know this kind of practice is frowned upon and people who decide to us these techniques are reprimanded by been blacklisted by Google. A famous example of this is BMW.
SEO is essential for all businesses to understand. It is good to know after covering this topic that it is not just the big companies who can be no.1 but any small company using the correct techniques can also win the race to No.1
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